One of the world’s foremost policy thinkers and the Kennedy School’s former dean, Nye says one of America’s most important ...

This agreement between three mayors is an excellent example of soft power in action – coming together around a shared agenda to shine a spotlight on something. If and when mayors are able to wield ...

I have been researching, writing and reimagining soft power as a core leadership skill for our new realities. I sat down with ...

Voice of America was a powerful soft power tool for decades. Trump’s rejection of soft power could also allow China, in ...

President Donald Trump has never been a fan of soft power. He much prefers the hard stuff: tough diplomacy, throwing around the weight of American might. In keeping with this ethos, Trump has made ...

Soft power is the ability of nations, in this case the U.S., to use its appeal – and others’ affinity and often friendship ...

It mirrors the nation's rising comprehensive strength while offering a textbook case of hard power nurturing soft power. For China, soft power acts as a global image reflecting both developmental ...

Poland’s game exports exceeded 1.2 billion euros in 2023. Czechia’s film and TV production pumped over 600 million euros into ...

Trump’s US prefers hard power over Americana’s cool culture. But soft power delivers bigger bang for the buck. Low income India ranks relatively high ...

Unlike the hard power dominance of military might and economic coercion, soft power relies on attraction and persuasion, on shaping perceptions and influencing preferences. China has meticulously ...