Beijing’s decades-long ‘soft power’ push has never gained traction, particularly overseas. But with a blockbuster movie, ...

I have been researching, writing and reimagining soft power as a core leadership skill for our new realities. I sat down with ...

Soft power is the ability of nations, in this case the U.S., to use its appeal – and others’ affinity and often friendship ...

Voice of America was a powerful soft power tool for decades. Trump’s rejection of soft power could also allow China, in ...

The video game “ Black Myth: Wukong ” is a cultural “magic weapon,” a soft power export that’s raising China’s profile across ...

Is the traditional order of diplomacy and cultural exchange, well, over? As our Soft Power Survey shows, not by a long shot, writes editor in chief Andrew Tuck. The soft power of Cuban doctors, Luiz ...

After the Cold War, the United States continued to cultivate what it called “soft power”—the power of ideas and culture—alongside its enormous military. This soft power continued to be a ...

That asset is soft power. The concept was developed at the end of the Cold War by the international-relations scholar Joseph Nye. It’s subtle and often misunderstood. It doesn’t refer merely ...

Soft power diplomacy refers to the use of cultural and social exchanges of tangible as well as intangible tools such as films, local cuisines, art, sports, student-exchange programmes and ...