Indian kids channel Sony Yay! is set to introduce “CID Squad,” a first-of-its-kind animated investigative thriller that reimagines India’s iconic “CID” franchise for a new generation.

Sony Yay! has found plenty of success airing Indian-dubbed versions of global IPs such as Naruto, Oggy and the Cockroaches, and others, ... By Cartoon Brew Connect | 4 weeks ago.

Indian kids channel Sony YAY! has revealed a renewed push into the local animation space with four new titles. While the pay-TV channel has tasted success in recent months with “Taarak Mehta Kka ...

Launched in 2017, Sony YAY! has established itself as a top three player in India's competitive kids' television market. The channel's strategy focuses on Indian content and popular anime titles ...

Sony YAY! has backed this launch with an integrated marketing push: outdoor billboards, theater ads, PR campaigns and upcoming digital activations.