Coca-Cola, a global titan in the food and drink ... Robinson tried writing the company's name in Spencerian script, a popular ...
Coca Cola, the globally acclaimed brand ... Robinson also toyed with various versions of the company's logo in Spencerian script, a popular writing style at the time, resulting in numerous ...
Pemberton's bookkeeper, Frank Mason Robinson, decided that Coca-Cola's logo should be written in the Spencerian script, which accountants used, because it would differentiate it from its competitors.
2. Its logo uses a timeless font. Pemberton's bookkeeper, Frank Mason Robinson, decided that Coca-Cola's logo should be written in the Spencerian script accountants used because it would ...