the Kelvin timeline allowed creators to tell new exciting and fresh Star Trek stories, not encumbered by years of lore that could be off-putting to new fans. Spearheaded by JJ Abrams, 2009’s ...
J.J. Abrams' cinematic re-envisioning of the Star Trek universe portrayed by a new cast, and set in an alternate reality from earlier films and series (referred to as the "Kelvin" timeline).