Starbucks’ new boss is banking on ‘mug hugs’ to get customers to hang around longer
Starbucks’ new CEO, Brian Niccol, highlighted ceramic mugs as a key part of the business’s turnaround.
Starbucks Reinstates 'for Here' Orders with Drinks Served in Mugs — and Free in-Store Refills
Patrons of the coffee chain can now enjoy free refills of brewed coffee and tea (either hot or iced!) during the same visit ...
Orange County Register13d
Starbucks changes: Mugs, macchiato and a new vibe test Niccol’s big plan
When customers walk into Starbucks on Monday, the vibes will be different. At least, that’s the goal. Workers will ask guests ...
Starbucks plans to cut 30% of its menu
Starbucks is planning to cut its food and beverage offerings by 30 per cent over the course of this year to simplify ...
Seattle Times13d
Starbucks bets on mugs, macchiato art in test of CEO’s plan
When customers walk into Starbucks on Monday, the vibes will be different. At least, that’s the goal. Workers will ask guests if they want drinks for here or to go, offering ceramic mugs to ...
Los Angeles Daily News13d
Starbucks changes: Mugs, macchiato and a new vibe test Niccol’s big plan
When customers walk into Starbucks on Monday, the vibes will be different. At least, that’s the goal. Workers will ask guests if they want drinks for here or to go, offering ceramic mugs to ...