Gen Z isn’t playing around when it comes to their love of stuffed animals. Young adults are leading the plush toy boom as the “kidult” frenzy reaches a fever pitch, with millions of videos flooding ...

TikTok/natalielawyerr Elliott likened the stuffed animals to a “modern-day Beanie Baby.” Plush toy brands are “kind of hot right now,” Brian Benway, a senior tech and gaming analyst at ...