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Bizcommunity on MSNMegaVision Media powers the in-store Unilever Sunlight 5-in-1 Washing Powder launchA nationwide takeoverWhen Unilever set out to launch its Sunlight 5-in-1 Washing Powder, they needed a local media partner ...
If this sounds ridiculous, may we turn your attention to the laundry category. A year and a half ago (Editor’s note i.e. in mid–1997) Sunlight laundry detergent faced the following questions: How do ...
While most Sri Lankans know of Sunlight washing powder, not all may be familiar with Unilever Sri Lanka, the local arm of a vast international company vested with the care of this and many other of ...
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