is that the updated Formula 1, officially titled the TAG Heuer Formula 1 Solargraph, is also the latest step in TAG Heuer’s plan to elevate the prestige of solar power by making it the backbone ...

We are often told that it takes around five years for watches to emerge from a designer’s mind to a final product. Looking at the line-up of watches launching from TAG Heuer today, the company either ...

Formula 1 has announced TAG Heuer as the first individual partner as part of its 10-year deal with LVMH. Replacing Rolex, TAG ...

The Mikrosplit was introduced by TAG Heuer in 1916, a stopwatch which could measure separate time intervals down to the 1/100th of a second simultaneously. Now, the new Monaco Split-Second Chronograph ...

TAG Heuer has debuted its new limited edition collaboration with Formula 1 and Oracle Red Bull Racing. The new watch celebrates the 20th season of Red Bull Racing in Formula 1 with racing-inspired ...

The extraordinary life and career of the Brazilian Formula 1 driver Ayrton Senna is being ... Swiss watch maker Tag Heuer, for whom Senna became brand ambassador in 1988, has also been deeply ...

Tag Heuer’s year began at full throttle, with the long-awaited and much-discussed news that it will be taking over from Rolex as the official timekeeping partner of Formula 1. The deal, which could ...