In a global exclusive, WIRED went inside TAG Heuer's Swiss factory to see exactly how the brand has brought back its classic ...

TAG Heuer’s return to Formula 1 as official timekeeper signals a bevy of new racing-inspired collections. We look at two.

Tommy Fleetwood There are also appearances by Formula 1 champions Ayrton Senna and ... Another major inspiration for the campaign is Senna, revealed Tag Heuer’s chief marketing officer George ...

Following Max Verstappen's dominant win in Japan, he was spotted wearing a luxurious Tag Heuer watch he was gifted last year ...

We are often told that it takes around five years for watches to emerge from a designer’s mind to a final product. Looking at ...

The Mikrosplit was introduced by TAG Heuer in 1916, a stopwatch which could measure separate time intervals down to the ...

Last May, after years of demand from fans, TAG Heuer teamed up with Kith’s Ronnie Fieg to revive its beloved Formula 1 watches. The limited-edition run of 1,350 pieces quickly sold out—even if ...

After a much-hyped but somewhat divisive collaboration with Kith last year, TAG Heuer is finally giving fans exactly what they wanted – a full, standalone revival of the legendary Formula 1 collection ...

Having replaced Rolex as Formula One's official timekeeper ahead of the upcoming 2025 F1 season, TAG Heuer has become the first-ever title partner of the Grand Prix de Monaco.

TAG Heuer has showcased three new watches at Watches and Wonders 2025. As official timekeeper for Formula 1, the brand has debuted the Formula 1 Solograph, a new Carrera Day-Date and a dramatic ...