Analysts say the sport’s rising popularity justifies the sponsorship but it still represents a gamble to boost sales ...

Motor racing’s prestigious Formula 1 (F1) series has unveiled major watch brand Tag Heuer as its timekeeping partner for this season. This comes as one part of the overall long-term tie-up ...

The new TAG Heuer Formula 1 Chronograph collection comprises five watches, fitted with automatic Caliber 16 and featuring vibrant colors and lightweight titanium cases.

We spoke to the Swiss brand's chief marketing officer, George Ciz, and heritage director, Nicholas Biebuyck, about the move ...

It’s only natural, then, that earlier this month TAG Heuer announced (after much speculation and rumormongering) its sponsorship of Formula 1 as part of a larger deal with LVMH and conglomerate ...

This also means we bid adieu to Rolex as the official timekeeper. For F1's historic 75th season, TAG Heuer will be the official timekeeper in 2025. TAG has a deep history in Formula 1 going back ...

This year looks set to be no different. Straight out of the blocks is TAG Heuer. Fresh off the back of announcing a return to timekeeping in the Formula 1 series, the brand has unveiled no less than ...

Louis Vuitton has become an official partner of Formula 1 on the heels of LVMH entering into a 10-year global partnership ...

Now, as part of LVMH Watch Week 2025 – taking place in New York and Paris from 21 January – the brand has released an all-new ...

Tag Heuer was confirmed as Formula One ... the data and analytics agency, F1 is now the most followed sports series in the world. In 2024, it had a global TV audience of 1.5bn, the report ...