When the original TAG Heuer Formula 1 timepiece made its debut in 1986, it marked a significant milestone for the brand. This was the first watch to bear the TAG Heuer name following the ...

Dropping next week is the reborn TAG Heuer Formula 1, the buoyantly colorful, plastic-cased sports watch that revitalized the Swiss maker in the 1980s, and has become a collector favorite in ...

Courtesy of TAG Heuer The full assortment of TAG Heuer x Kith Formula 1 watches. First released in 1986 in a rainbow of hues far from typical for an established, luxury watch brand, the F1 was a ...

Last May, after years of demand from fans, TAG Heuer teamed up with Kith’s Ronnie Fieg to revive its beloved Formula 1 watches. The limited-edition run of 1,350 pieces quickly sold out—even if ...