The iconic Swiss watchmaker re-introduced a slew of updated and upgraded watches under the Formula 1 Solargraph name.

Kith has teamed up with TAG Heuer to revive the Swiss watchmaker’s original Formula 1 Series 1 watch from 1986. The 10 new watches cost $1,500 a pop TAG Heuer and Kith Team Up to Revive the ...

The original Formula 1 watch defined TAG Heuer in the '80s. Long maligned, it's finally getting its flowers thanks to a new Kith revival. Skip to main content. Open menu. Gear Patrol. Search. ...

In short, TAG Heuer has taken the lessons from its past and applied them flawlessly. The Formula 1 is back, but this time, it’s not a fleeting reissue or a hype watch – it’s a permanent ...

Each watch will be available from TAG Heuer with a pre-sale beginning one week before launch. The limited edition Formula 1 Solargraph ref. WBY11A will be available on May 30. TAG Heuer. The steel ...

TAG Heuer and Kith created 10 new references in total, each showcasing different color combinations and either a stainless steel or rubber bracelet—just like the originals.

TAG Heuer’s OG Formula 1 Timepiece Makes a Comeback at Watches & Wonders 2025: Reimagined as a new Solagraph collection and unveiled alongside a special Monaco Split-Seconds Chronograph and more.

TAG Heuer and KITH celebrated the Miami launch of the TAG Heuer Formula 1 x KITH model by throwing an elegant dinner at Miami’s Rubell Museum, hosted by CEO of LVMH Watches, Frédéric Arnault ...

This week, TAG Heuer brought back the Formula 1—one of its most iconic watches of the ’80s and ’90s—in collaboration with Kith, a brand that sustains itself on nostalgia like it’s ...

For many watch enthusiasts, the TAG Heuer Formula 1 served as an entry point into the world of Swiss timepieces. Fast forward to 2025, TAG Heuer is now the official sponsor of Formula 1.

TAG Heuer's legacy within F1 is long and well-documented. As the first luxury brand to adorn a Formula 1 car in 1969, the company (then known just as Heuer) became the first to sponsor a team in 1971.