TAG Heuer has been hard at work, with everything from an automatic Formula 1 chronograph to a luxurious purple tourbillon on ...

Some brands might have been happy to have the requisite signage next to the track. TAG Heuer, on the other hand, decided to rededicate itself to the most emblematic of racing watches: the chronograph.

We spoke to the Swiss brand's chief marketing officer, George Ciz, and heritage director, Nicholas Biebuyck, about the move ...

They've recently made a comeback, too, having been announced as the official timekeeper for the new Formula 1 season. As part ...

While TAG Heuer may not cater to the most devoted watch aficionados, it has firmly established itself as a popular entry point for men seeking luxury. Owned by LVMH since 1999, it’s one of many luxury ...

The real star here is that dial. It's the same smokey purple hue found on the TAG Heuer Carrera Chronograph Purple, and it's ...

LVMH Watch Week has kicked off with cool new timepieces like a guichet watch from Louis Vuitton to Bird on a Rock pieces from ...

TAG Heuer has embarked on a new journey after becoming Formula 1’s official timekeeper, replacing Rolex at the pinnacle of motorsport ...

TAG Heuer's legacy within F1 is long and well-documented ... Her bylines have appeared in Men’s Journal, PC Mag, Robb Report and many more. And no, she will not apologize for the Fernando ...