This eventually led to a collaboration with Kith to briefly revive the line in 2024 to broad acclaim, a full-circle moment for the Formula 1. TAG Heuer is taking its place at the top of the ...

TAG Heuer’s Formula 1 watch rarely gets the attention it deserves, but that’s changing thanks to a collaboration with US fashion retailer Kith that recaptures the pop vitality of the 1980s original.

Now, with the shirt already sold out on kith.com, it's popping up on resale sites like StockX with a higher price tag. While originally retailing for $70, resellers are pricing the tee for upwards ...

the original TAG Heuer Formula 1 has enjoyed a phenomenal burst of popularity among collectors over the last two years, culminating in the unexpected launch of a collaborative limited edition with ...