Taglines are generally held up as some of the best examples of distinctive brand assets, but they often underperform when it comes to distinctiveness metrics. Taglines are often held up as one of the ...
CEO Antoine Pin is refocusing the brand with a campaign that underlines its history with sport, alongside ramping up its ...
New Delhi: Hindalco Industries, the metals flagship of the Aditya Birla Group, has unveiled a new brand identity. The brand identity was unveiled by Aditya Birla Group, Chairman, Kumar Mangalam ...
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Kit Kat Revives Its Iconic Tagline With the ‘Break Brothers' as Hershey Steps up MarketingKit Kat, a Hershey brand, launches its first campaign with indie agency Orchard, reclaiming an iconic tagline and encouraging ...
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