After a product is fully developed and offered at a competitive price, it must be delivered to an identified target ... Place decisions in the marketing mix directly affect the company's promotion ...

Once the target market is determined, the four P's of marketing -- price, product, place and promotion -- are used to best market the product or service to that group. Once the target market for a ...

Product, price, place, and promotion are the four Ps in a winning "marketing mix" Alexandra Twin ... the right media to get the attention of its target audience of consumers.