So instead of targeting soccer moms, try targeting a financial audience the next time around to see whether your clickthrough rate increases. Personalize your messaging In digital marketing, one size ...

However, in 2015, a significant shift was necessary as the initial target market definition proved ineffective. Originally targeting end-users, Zap faced resistance from merchants who felt the ...

Target audiences are strategically identified groups of customers who are interested in a particular product or service. They are the foundation on which every business is based. Research and ...