From artistic decisions to marketing campaigns, the new book chronicles the 'business and creative decisions that have ...

Swifties are convinced the snake era is about to make its triumphant return — and they've got the receipts to prove it.

the writing on “Reputation” communicated to fans that the old Taylor wasn’t really dead. While pre-release singles “Look What You Made Me Do” and “…Ready For It?” positioned the album as Swift’s ...