More celebrities in recent years have ditched spirits for the ready-to-drink space, one industry insider told Newsweek.

As the spirits category struggles, celebrities like Kylie Jenner and Hailee Steinfeld are finding success with a different strategy.

Diageo is exchanging brand rights for vodka brand Ciroc for a majority stake in Tequila brand Lobos 1707. The gold standard ...

Diageo has swapped a majority share of Cîroc vodka, one of the brands at the centre of a legal dispute with rap mogul Sean Combs, for a tequila brand backed by basketball star LeBron James.

While some tequila makers have warned they might have to implement price hikes to offset tariffs, Colorado-based Suerte ...

Premier Sports Viewing Destination Serves Up Premium Tequila Brand to Enhance Fan ExperienceDENVER, April 08, 2025 (GLOBE ...

Diageo has traded the rights to its Cîroc vodka brand in North America for a majority share of LeBron James’ Lobos 1707 ...

Diageo is trading its ownership of Cîroc Ultra-Premium Vodka in North America for a majority stake in Lobos 1707 Tequila, a ...