It's clear from the other marketing materials released so far for Smurfs (like the poster shown below) that Paramount will be heavily using Rihanna's name and image to promote this reboot.

Get ready to Smurf it up! The Smurfs movie, featuring Rihanna as Smurfette, arrives in theaters on July 18. Check out the official poster for this fun-filled animated adventure.

Many of these films saw trailers premiere during Super Bowl LIX. While Smurfs' trailer was released ahead of the game, it did not air during the actual broadcast. The film's theatrical release ...

When Papa Smurf is mysteriously taken by evil wizards, Razamel and Gargamel, Smurfette leads the Smurfs on a mission into the real world to save him. With the help of new friends, the Smurfs must ...