In Marketing and the Bottom Line, Tim Ambler states that “Marketing is the creation and harvesting of inward cash flow”. Thus, marketing can be evaluated based on the future cash flow it... We’re long ...
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Citations: Grayson, Kent, Tim Ambler. 1999. The Dark Side of Long-Term Relationships in Marketing Services. Journal of Marketing Research. (1)132-141.
by TIM AMBLER, a senior Fellow at the London Business School To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to ...