Apple's headset has been quiet of late. But according to Apple boss Cook, development is continuing. Soon he wants to "sell ...

“In the future, people will wonder how we lived without AR,” Tim Cook said ... on Apple’s AR/VR headset and the standalone AR glasses that will follow. Rumors say the former will launch ...

There have been multiple signs suggesting that Apple's mixed reality Vision Pro headset is struggling to take off, both due ...

the holy grail of smart glasses will be an MR solution. In 2017, after the Apple Developer conference, where Apple introduced the AR Kit, I spoke to Apple CEO, Tim Cook, about his vision for AR.

Somewhere Tim Cook just threw the Apple Vision Pro against ... Apple's $3,500 headset look obsolete with the Meta Orion prototype AR glasses. Not that the Vision Pro was selling like hotcakes ...

The CEO of the world’s most valuable company led two of the biggest product launches of his tenure this year—and believes ...

I am certain that Apple has its own version of powerful AR glasses in the works. When I spoke to Apple CEO Tim Cook in 2017 about the company's announced focus on augmented reality after the ...

CEO Tim Cook recently said the $3,500 Vision Pros weren't a "mass market product." Analysts said scaling back production ...

Carol Surface — left the company after less than two years of working there. This wasn’t some minor role either: it was ...

Apple’s senior vice president of retail, Deirdre O’Brien, has worn many hats in her more than 30 years at Apple. She was ...

The tech company has slowed down production of the mixed-reality headset since the early summer, the Information reported on ...

THE FIRST THING Tim Cook does when he wakes up is check his ... casual jeans, and sneakers and glasses made by Nike. Even today, Cook, who turns 64 in November, has maintained his privacy to ...