Apple CEO Tim Cook has been on Nike's board for almost 20 years, and now he has to help guide the major sports brand through some stormy weather.

A new iPad lineup wasn’t the only thing on Tim Cook’s mind when he introduced the tablets from Apple Inc.’s California headquarters in May. The hint was on his feet: a pair of one-of-a-kind sneakers designed on an iPad just for Cook,

Cook told the Wall Street Journal that he set his mind as a child to attending Auburn University, where he "studied industrial engineering, watched football and learned to ask lots of questions."