Narrator: TOMS slip on canvas shoes, became synonymous with the brand turning into what marketing pros call a hero product. Russ Winer: A hero product is a product that is the archetypal brand ...

Offering a One for One model, TOMS donates a pair of shoes for every pair sold. Founded in 2006, TOMS also offers eyewear, apparel and accessories, supporting various global initiatives aimed at ...

Footwear manufacturer Toms is driving home the impact of its donation policy in which the brand gives away a pair of shoes for every pair purchased through a virtual reality push in partnership with ...

and the opportunity to experience a new brand. Today, my wife remains a happy TOMS customer (the half-dozen pairs of TOMS shoes in her closet serve as proof). But her relationship with the brand has ...

he said. ?Being able to connect with our supporters through their mobile devices takes our movement one step further, engaging them in our brand and allowing them to get involved through a different ...