In middle school, I picked out my first-ever mascara from the aisle of my local Target — Maybelline’s Great Lash in the iconic green-and-pink tube. Now, armed with over a decade’s worth of ...

It's 2025, and the TikTok crowd is ditching mascara. As I type this sentence, the hashtag #fullfacenomascara has accrued over 1.6 million views on the app with users claiming that the look "just ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

A beauty writer gives her honest review of the Benefit Cosmetics BADgal Bounce Mascara. Here, you'll find everything you need ...

Here are five of my current favourites… Mac is bringing back bolder-than-ever eyelashes thanks to its brand new MACStack mascara. The formula is continuously buildable (seriously – you can ...

In every make-up bag up and down the country you will find mascara. It is arguably the most used make-up product in our collective beauty kit. In fact, as a beauty editor, there is not a day that ...

If you're wondering, “what is tubing mascara?” you're likely already familiar with the product's lash-lengthening benefits.

The LVMH Moët Hennessy Louis Vuitton-owned makeup and skin care brand is debuting another mascara, this one focused on volume ...

GEKA, a leader in high-precision beauty application solutions and part of medmix, will unveil its latest collection of ...

The BadGal Bounce mascara stands out because of the use of aero-particles, a material commonly used in aerospace technology.