How are Britain’s Biggest Brands 2025 managing their marketing spend?
When times are tight, it's tempting to see marketing as a 'nice to have'. But brands in the know have been investing - and ...
Why marketing always benefits from a sense of humour
THE ARTICLES ON THESE PAGES ARE PRODUCED BY BUSINESS REPORTER, WHICH TAKES SOLE RESPONSIBILITY FOR THE CONTENTS ...
Marketing Week1d
WHSmith brand to disappear from UK high streets as sale agreed
The retailer has sold its high street branches, but retains its WHSmith travel retail proposition, which now makes up 75% of ...
Newsweek and BrandSpark Celebrate UK's Most Trusted Brands 2025
Brand representatives working across all walks of life, from airlines to children's medicine to kettles, gathered on Thursday ...
FoodNavigator4d
Is this the end of brand loyalty?
In markets like Italy and Spain, younger consumers now show less brand loyalty than previous generations. They’re more ...
B2B Marketing23d
Revealed: The Top 10 B2B Marketing Agencies in the UK
Looking for the right B2B marketing agency for your needs? Our latest report reveals the biggest and best in the UK.
Marketing Week10d
‘Provocative and fun’: Renault on EVs, education and defining its brand
UK marketing director David Isherwood discusses brand pillars, the “vibrancy” of experiential and educating customers about ...
LinkedIn marketing boss Zara Easton on creating authentic connections with its audiences
The professional networking platform’s head of brand marketing for the UK tells Tim Healey about her career to date and shares her thoughts on what makes a great marketing team.