In a video shared to TikTok, Emily showed her step-by-step process for creating her Longhorns logo concept. Beginning with the original bull silhouette, she removed the horns, pla ...

A modern redesign of the iconic Texas Longhorns logo is dividing fans over tradition vs. innovation in Texas’ branding identity.

However, it preserves the classic energy fans associate with Texas athletics. To be clear, neither the university nor the athletic department have expressed any plans to change the logo or even ...