That's right! If you love Velveeta, you can actually show off that love of the liquid gold with a brand new, limited edition hair dye that is in fact in the color gold (or at least that cheesy ...

The color was created in partnership with Velveeta (yes, as in the cheese brand) to promote its first semi-permanent hair dye called “Velveeta Gold" (now available on Amazon for $7.50).