Verizon has rolled out a thorough ad campaign to go with its new unlimited data plan. As is normal these days, the ads focus on the pricing per line when you have four lines, which works out to $ ...

Verizon is rolling out a plan to promote diversity, equity, and inclusion in its ads; increase spending with minority-focused media and production companies; prevent bias; and make its marketing ...

During the Super Bowl, Verizon aired a one-minute ad highlighting a series of remarkable stories from first responders and the people they rescued. The ad was thoughtful, well put-together ...

Without a digital ad business, can a sale of WarnerMedia (with the exception of subscription-driven HBO) be far behind? Verizon, which pursued a similar playbook, buying media companies like Yahoo ...

"I’ll be transparent. This wasn’t part of the original plan. And then Verizon released this ad," Clint Patterson, SVP of marketing for T-Mobile, told PCMag in an interview. The ad in question ...

Google Ad Manager is still the dominant supply-side platform – but the race for second place is tighter than ever. Forty-six percent of publishers say they use Amazon Publisher Services, Amazon’s ...

Verizon introduces satellite texting for select Android devices, enhancing connectivity beyond cellular networks.

The judge apparently agreed. So AT&T decided to rebound by running new prime time TV spots featuring its own side-by-side comparison with Verizon. The ad, featuring Wilson in what looks like a ...