She sold over 10,000 bottles of champagne for the equivalent of £70 each and saved her business. Within weeks Russia’s Tsar Alexander I declared that ‘Veuve’ Clicquot, or ‘Widow ...

The goal is to create a unified blend that can be consistently replicated — think Moët, Veuve Clicquot ... On the front of the bottle, look for the letters "RM" in small print.

You might expect a designer collaborating with a champagne house to conjure up an aesthetically pleasing bottle or label, and perhaps some merch to match. But this was not the case for Stella ...