Google’s backtrack on its promise to kill tracking cookies last year created a huge furor. But all seems to have gone rather quiet since then. In the background, there are all kinds of standoffs as no one can agree on what should happen next. Meanwhile, Google has suddenly brought back digital fingerprinting for some added spice.

Google’s possibly impending ‘AI innovation’ makes getting on top of data breaches that much easier, but there’s little else to it other than convenience.