An influencer used lubricant gel as a makeup primer for acne-prone skin which has caused some controversy Read ahead to find ...

However, Milk Makeup’s Hydro Grip Primer is one of the few that gets the job done. Most beauty veterans will recognize this ...

And one highly affordable makeup primer, coming in at just $10, has been all the rage on TikTok lately: e.l.f’s Poreless Putty Primer. The viral primer is touted as a way to erase pores and keep ...

In her now viral video, the influencer explains how lube has worked for her acne-prone skin and doesn't cause irritation since it is designed for the most intimate areas of the body.

Finding the right primer for dry skin is a challenge for us all – yes, including us beauty journos (hey 👋). If you're working with a flakey complexion, you'll know how annoying it is when ...

As beauty writers who test hundreds of products a year, even we still succumb to #BeautyTok’s viral sensations ... If you’re a fan of low-effort makeup, TikTok has the perfect lip product ...