As for the symbol part of the logo — or the “spark,” as Walmart refers to it — it contains a color palette of True Blue and Spark Yellow that “leans on the retailer’s most recognizable ...

Walmart is retaining the yellow “spark” often used with the logo; however, a darker blue has been introduced to “keep the brand fresh,” the company said. The new logo will appear on its ...

Walmart has launched a new logo, marking its first redesign in nearly ... while retaining the iconic yellow "spark" symbol. The redesign is inspired by founder Sam Walton's classic trucker hat ...

Walmart is asking some of its Spark drivers to prove who they say they are the old-fashioned way — and paying them to do it. Some drivers for the retailer's delivery service are being asked to ...