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Here's why HBO Max has rebranded so many times
HBO Max is back once again. Some industry observers applauded Warner Bros. Discovery's streaming rebrand, but others say it ...
Warner Bros. Discovery Just Undid 1 of the Worst Brand Mistakes I’ve Ever Seen
After two years, the home of HBO is putting its most valuable brand back in the name of its streaming service.
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HBO Max Is Coming Back
The company also mentioned that HBO Max has added 22 million subscribers over the past year, with “a clear path to over 150M+ ...
Warner Bros. Discovery Launches WBD Storyverse, Aiming To Engage Fans With “Original IP Through A Branded Lens”
Looking to draw on the heritage of its portfolio, Warner Bros. Discovery is rolling out an initiative called WBD Storyverse ...
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Max is becoming HBO Max again
The streamer launched in 2019 under the name “HBO Max” when HBO was still owned by WarnerMedia. Under that name, it used the ...
Max or HBO Max? Here's why the streaming platform changed its name again
Warner Bros. Discovery is changing the name of its streaming platform back to its original name, HBO Max. Launched in 2020, HBO Max changed its name to just Max in 2023, after a merger between Warner ...
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Major Streaming Service Changes Its Name
The HBO Max name is rising from the grave. Two years after the streaming service controversially rebranded as Max, Warner Bros. Discovery announced at its upfront presentation in New York at Madison ...