The newly described method and prototype machine is called the Oz Vision System, (a not-so-subtle nod to reaching somewhere ...

A recent claim by scientists has stunned the internet: one color we all know and love doesn’t technically exist. Despite its ...

Purple is a combination of wavelengths from opposite extremes of the spectrum, which technically deosn’t make any sense, but ...

It turns out that one of the colors we see in the world every single day is actually just a pigment of our imagination — er, sorry, figment of our imagination. Scientists say it's a sort of collective ...

Using an experimental technique called "Oz," researchers stimulated the human retina such that people saw a brand-new color.

Researchers discover a new color outside the range of human color vision, but you have to laser your retinas to see it ...

However, a new possibility has emerged: breaking those limits and unlocking a color previously unseen by human eyes. James ...

By stimulating thousands of individual cone cells, researchers made volunteers see a blue-green color of "unprecedented ...

O lo is described as a "new color" that scientists argue they’ve enabled people to see – one that doesn’t resemble anything ...

Popular Mechanics reports that purple is a “pigment of your imagination”: The human eye doesn’t actually see purple.

Scientists have discovered that purple, a color not found on the light spectrum, is a brain-created illusion when red and ...

Scientists have revealed that purple, a popular color often associated with royalty, is fake. A figment of our imaginations.