“We don’t go to the root of the lash — Just swish it back and forth using the tip of the mascara wand,” he says. “It kind of bunches the lashes together.” Next came the added wet effect.

It makes your lashes appear longer and curled, and the effects last even after you get them wet. Lash lifts can cost less than $100, and almost anyone with healthy lashes is a candidate for the ...