Here are five ways to help your branding agency deliver creative ... It’s now easy to identify what isn’t working and let the creative team know to dial up that attribute in the next round.

Brand advocates can be online influencers with millions of social media followers, or people who are active or well-respected in their industry. Here are seven ways to turn a regular customer or ...

Hosting a brainstorming session and thinking up a few dozen creative ideas is easy ... your chosen consultant will likely present brand names to your boss or your company's leadership. The best way to ...

The short answer is: Your brand is your company’s most valuable asset. Your brand is the way your stakeholders ... your competitive landscape and identify opportunities for meaningful ...

When it comes to promoting your brand, nothing is more exciting than seeing someone wearing your company branded t-shirt. While the chances of randomly running across someone wearing or using your ...

Whether you have been actively working on your brand or simply ... this book will help you identify your signature stories and tell them in an authentic and magnetic way so you can increase ...

The economic downturn of recent years has brought out a slew of creative entrepreneurs ... can be a lucrative way to earn money while feeding your passion. Branding your products and packaging ...

Here are five creative ideas. One way to draw attention to the MLB and the entire brand of baseball is to play exhibition games outside of the U.S. Bringing two MLB teams to a different country to ...