When she finished, she looked up. “Number five,” she said decisively. Launched on May 5, 1921, Chanel No. 5 would go on to become the most celebrated perfume in history. Marilyn Monroe once ...

According to her biographers, her company logo, her signature colour of black, her minimalist style and, indeed, the number ... such as Chanel No. 5, it isn’t just the perfume being sold ...

“Iconic” is a word used liberally nowadays, but in the case of Chanel ... singular perfume. Each of the collection’s 123 pieces draws its cues from No. 5, from its bottle and number, to ...

Coco Chanel intended for N°5 to be ‘a woman ... It was also the first perfume the legendary French couturier released. Five was her lucky number. Just over a decade later, Coco Chanel launched ...

The Chanel boutique, at 31 Rue Cambon in the heart of Paris, is a glittering shrine to fashion and fragrance. And that fragrance, of course, is Chanel No. 5, the world's most famous perfume.

Ninety years later Chanel No 5 is arguably still the world's most iconic perfume. With a healthy disregard ... one to five and 20 to 24. She picked number five. It is rumoured that the concoction ...

By Lindsay Talbot A 1927 colored lithograph by the French artist Georges Goursat, a.k.a. Sem, of Chanel’s No. 5 perfume ... and so we will let it keep the number it has, and this number will ...