South Korean "flower men" buy 20 percent of the world's cosmetics for men. SEOUL, South Korea Sept. 27, 2012— -- Every morning Chung Yong-Hyen, 35, goes through a daily ritual of applying ...

They called the ready-to-wear men’s wear label Solid Homme and described it as clothes for their ideal man. “I imagined him to be straight and narrow, the sort of good guy most girls would ...

An increasing number of South Korean men are starting to use make-up as part of their grooming routine, reports the BBC's Lucy Williamson in Seoul.

Alex Taek-Gwang Lee, a cultural analyst at Kyunghee University, said that men are using more cosmetics because in South Korea, appearance is everything. "We have a proverb," Lee said.

South Korea Men Are Starting To Wear Makeup To Get Ahead. Carolyn Cutrone. ... South Korean men spent $495.4 million on skincare last year, making up nearly 21 percent of sales worldwide.