B2C examples include: B2B and B2C businesses differ in sales cycle length, purchase decisions, customer relationships, and more. The B2B sales cycle is usually longer and more complex than B2C.

The B2B buying journey has historically been both high-touch and highly complex. But the ease and personalization found on ...

Discover how business automation transforms B2B marketing and sales, boosting efficiency, personalization, and revenue growth ...

B2B sales are becoming more digitalised, with fewer face-to-face meetings. Find out why marketing is taking on more sales ...

Effective sales and marketing in B2B relies on accounts. Salesforce was designed to focus on leads. Therein lies the problem.

But unlike some technologies, the buzz has real merit. This is the case when it comes to AI in B2B sales. In 2025, B2B sellers and sales managers find themselves in a new arena where hitting ...

Mike Moorman - Academic Director; Adjunct Lecturer of Executive Education; ZS Principal (Emeritus), B2B Sales Strategy and Transformation Practice Leader Arun Shastri - ZS Managing Principal, B2B ...

To find out, Iron Horse surveyed 400 B2B marketing and sales decision-makers. Some 55% of marketers say salespeople should be involved in the content creation process in order to execute ABM ...

Here are five strategies that can scale revenue and boost customer retention in 2025. Don’t give into the pressure to promote ...