Technical founders often rush to tackle the largest, most visible markets for their innovations, leading many technologies to ...

However, most market entry efforts fail. The software and tech market is attractive yet demanding. The volume of marketing and PR by existing players is staggering. Having a thoughtful strategy is not ...

Investopedia / Daniel Fishel A marketing strategy is a business's plan of action designed to increase the number of customers and sell more products or services. A marketing strategy refers to a ...

Ofek, Elie, and Ozge Turut. "To Innovate or Imitate? Entry Strategy and the Role of Market Research." Journal of Marketing Research (JMR) 45, no. 6 (December 2008).