Many entrepreneurs consider their companies extensions of themselves, and there's a good reason for that: When you start ...

1. Get clear on what fuels you. Get back to what gets you excited—and how that can help to solve real problems in your ...

Entrepreneurs and business leaders who mismanage their brand risk losing trust, confusing their audience or damaging both ...

A personal brand reflects the way people see us. Working on it, polishing it, and making it interesting will make you more desirable in a competitive market. If you are a business owner, your personal ...

A SWOT analysis simply stands for Strengths, Weaknesses, Opportunities and Threats pertaining to a business, personal brand or anything you want to analyze really (FYI, you should do a separate ...

richest man in the world, Jeff Bezos, famously said, “If you aren’t there, your personal brand speaks for you.”. It is important that in the digital era, a company or individual audit their presence ...

How CEO branding enhances business growth, builds trust, and drives success. Learn strategies to develop a powerful CEO ...

They all contribute to business success. Creating a personal legend, not a personal brand, is what will make you and your business stand out as an icon in your field. These five tactics will make you ...

As per the “Rachel Greenwald” report in the “Harvard Business Review”, personal branding is the intentional, strategic practice of defining and expressing your value. “It’s the amalgamation of the ...

Listen to The Why Podcast on how to be authentic in the workplace.