Preheader text allows you to add some context while keeping your subject line length in that attention-grabbing sweet spot. 8 Ways to Use Preheader Text to Improve Your Email Open Rates (Plus One ...

Preheader text is HTML text that appears before or sometimes within the header of an email. It's important and growing in popularity because of the prevalence of image blocking by email ...

Preheaders have received a lot of industry love throughout 2008. We first wrote about the preheader last January in our article "The Preheader Express," for the Email Experience Council, and since ...