ARGUING THE pros and cons of short- versus long-form content distracts us from the real work that needs to be done: developing smart-form interactive editorial content, backed by data, that is easily ...

While these players continue to prioritize long-form content, a blind spot in short form strategies threatens the ability to attract, retain, and monetize audiences — especially younger viewers ...

While there may be a focus on short-form video to capture attention, the need for long-form content still holds. Maybe it’s the type of long-form content that needs to be adjusted. Typically, ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. There is nothing new about content that is less than a minute long. It has a long ...

“Short-form video could be one way we start to see sports content companies garner interest and boost engagement for their long-form and TVOD (transactional video on demand) businesses.” Wurl enables ...

Unlike long-form YouTube content, where ads can be inserted throughout, short clips offer limited space ... But Meta told CNBC that monetizing Reels remains a work in progress.