The newly described method and prototype machine is called the Oz Vision System, (a not-so-subtle nod to reaching somewhere ...

Purple is a combination of wavelengths from opposite extremes of the spectrum, which technically deosn’t make any sense, but our brains evolved a solution. When we “see” a combination of blue and red ...

A recent claim by scientists has stunned the internet: one color we all know and love doesn’t technically exist. Despite its widespread popularity and cultural significance, researchers say it’s ...

Researchers discover a new color outside the range of human color vision, but you have to laser your retinas to see it ...

Described as a kind of blue-green, the new color—named “olo”—can only be seen using lasers to manipulate certain ...

The world is full of animals and plants displaying a full spectrum of colors ... giving them their creamy-white color. Synonymous with conservation, polar bears remain endangered as their Arctic ...

The team, who experimented on themselves and others, hope their findings could one day help improve tools for studying color ...

Scientists at UC Berkeley have developed a groundbreaking technique that allows humans to see a color they’ve never ...

Here’s one color surprise humans never got to see. From 3 billion years ago to roughly 600 million years ago, the Earth’s ...