A market segment is a group of people with common characteristics. Companies market to different segments with advertising designed specifically to reach each.

Planning Your Segment Like running a line-out-the-door-from-open-to-close barbecue joint, preparation is vital for a successful on-air appearance.

The ST segment is the line between the “S” and “T” on an EKG readout. A depressed ST segment can signal an underlying health condition.

Despite seismic concerns, last segment of Los Angeles-to-San Francisco high-speed rail line is cleared environmentally ...