If companies want to attract and retain talent, they must market their employee value proposition effectively.

By most industry standards, influencer marketing is still in its teen years. It was only "invented" in the 2010s. Yet, despite its youth, it is getting pushed out of the way by the creator economy and ...

We asked 18 digital marketers and business owners to share one value proposition or unique selling point that consistently ...

Jim Collins's revered method for establishing company core values might not suit all businesses, particularly when disconnected from customer value propositions. Here are my suggestions for ...

Below, six leaders from Fast Company Executive Board each offer their tips to help creatives and their companies develop or participate in business ecosystems that can add value to their products ...

You'd think it'd be simple for companies to explain what they do — and yet, it's surprisingly tricky! From my experience working with plenty of startups, I've noticed that many struggle to ...

it needs a voice—a way to connect with the world and convey its unique value proposition. This is where marketing comes in. It’s all about crafting a compelling narrative that captures the ...