Even with the increased overlap from digital transformation, understanding the distinction between marketing and advertising is more than just semantics.

Just wondering what the difference between the AD groups "Users" and "Domain Users".I guess depending on whoever was in charge at the time, some folders have been given access to Users and others ...

Though most advertising and marketing pros won't admit it, a cloud of confusion surrounds the terms 'ad tech' and 'marketing tech.' In search of clarity, we queried a number of experts for their ...