While data analytics are key to digital marketing, a set of correctly attributed data can often make the difference.

Companies that change their data purview and embrace a data-first mentality won’t just rebuilt, they’ll completely reimagine their business.

Use precise geolocation data. Actively scan device characteristics for identification. Store and/or access information on a ...

The 10 coolest big data tools of 2025 so far include Databricks Lakebase, SAP Business Data Cloud and Snowflake Intelligence.

Discover what data science is, its benefits, techniques, and real-world use cases in this comprehensive guide.

What are the benefits of GenAI for data analytics? Discover insights and strategies in our guide!

Speedata, a Tel Aviv-based startup developing an analytics processing unit (APU) designed to accelerate big data analytic and AI workloads, has raised a Founded by six researchers, Speedata wants to ...

Because many of the interesting applications in data analytics are in the field of marketing, Marketing Research is also a foundational course. While this course is technically an elective, students ...

The purpose of Advana is to make data widely accessible, understandable, and actionable across the DOD enterprise by translating common enterprise data into profound yet actionable insights and ...

Data analytics is the science of analyzing raw data in order to make conclusions about that information. It helps businesses perform more efficiently and maximize profit.